Keebler Advisors
Atlanta skyline background
Nationwide Financial Leadership | Atlanta, Georgia

CPA-Led Financial Leadership for Entrepreneurs, Operators & Investors

Keebler Advisors is a CPA-led advisory firm providing comprehensive financial solutions for Business Owners, Private Equity Groups, Family Offices, and High-Net-Worth Individuals. From monthly fractional CFO oversight and FP&A, to complex M&A transactions and software implementations, we deliver deal-tested expertise without the fixed overhead.

Financial Clarity for High-Stakes Growth Decisions

Client Size Range

$2M-$250M+

Revenue depending on project scope and complexity

Thinking about selling, raising capital, or transforming your finance function? Let's map your path forward.

Target Client Revenue: $2M - $250M+ | Nationwide Engagements | CPA-Led (Non-Tax & Audit)

Target Client Revenue: $2M - $250M+

Nationwide Engagements

CPA-Led (Non-Tax & Audit)

Services

Our Core Services

Four integrated pillars covering ongoing leadership, transactions, systems, and technical accounting — with CPA precision and deal-tested execution.

Fractional CFO & FP&A Advisory

Practical, ongoing financial leadership to drive operational success.

  • Board-level advisory and monthly financial reviews.
  • Development of operational KPIs, dashboards, and financial modeling.
  • Cash flow forecasting and strategic budgeting.
  • Interim leadership during executive transitions.

Transaction, Capital & Debt Advisory (M&A)

Guiding the full lifecycle of a deal with CPA precision.

  • Sell/Buy-Side Readiness: Quality of Earnings (QoE) prep, EBITDA normalization, and financial packaging.
  • Capital Sourcing: Securing growth capital, cash flow loans, and asset-based debt through our lender network.
  • Deal Execution: Managing the process from LOI through due diligence and successful close.

Financial Transformation & Systems (Software)

Modernizing infrastructure so your systems tell the exact same story your numbers do.

  • ERP and accounting software selection and implementation.
  • Process redesign to overhaul back-office visibility and accuracy.
  • Integration of reporting, controls, and KPIs.

Technical Accounting & Clean-Up

Expert CPA capabilities for complex challenges (Exclusive of Tax & Audit).

  • Pre-audit readiness and historic accounting clean-up.
  • GAAP alignment and complex accrual conversions.
  • Structuring charts of accounts for multi-entity or franchised businesses.
Client Profiles & Industry Expertise

Industry Agnostic Expertise for Growth and Mid-Market Businesses

We partner with diverse ownership groups to drive growth, optimize operations, and execute complex transactions. Our engagements are scalable for entities generating $2M to $250M+ in annual revenue. While our foundational financial principles are industry-agnostic, we bring deep, hands-on experience to a wide array of sectors.

Ownership Structures

  • Founder & Privately-Owned Businesses
  • Private Equity Portfolio Companies
  • Family Offices & High-Net-Worth Individuals (HNWI)
  • Independent Sponsors & Search Funds

Manufacturing & Distribution

Navigating complex inventory costing, supply chain financing, and operational KPIs.

Software & Technology (SaaS)

Managing recurring revenue models, cash burn rates, and capitalized software development costs.

Home Services & Franchising

Standardizing multi-entity accounting, geographic roll-ups, and unit-level economics.

Healthcare & Medical Practices

Streamlining back-office financial processes and executing practice consolidations.

Consumer Products (CPG) & Retail

Optimizing gross margins, vendor negotiations, and omnichannel profitability.

Professional & B2B Services

Structuring partnership accounting, utilization metrics, and working capital management.

Don't see your industry? We work across all sectors — our approach is built to be industry agnostic by design.

Flexible Engagement Models

We scale our resources up or down based on your exact needs.

Project-Based Execution

For specific initiatives like an ERP implementation, accounting clean-up, or leading an M&A transaction.

Retained / Fractional Leadership

Ongoing monthly partnerships where we serve as your Fractional CFO, lead FP&A, or sit on your advisory board.

Advisory & Strategy

High-level, on-demand consulting for family offices, PE groups, and HNWI evaluating investments or portfolio performance.

Why Keebler Advisors

CFO-Level Strategy. CPA Precision. Deal-Tested Execution.

Founded by Justin Keebler, CPA, a private equity-backed CFO and operator, Keebler Advisors blends financial rigor with operational insight to help entrepreneurs, operators, and investors navigate pivotal moments.

Whether you need a trusted advisor on your board, a fractional CFO to drive monthly performance, or an expert to lead a complex transaction, we provide the exact horsepower you need.

Our Distinct Advantages:

Nearly 20 Years of Experience

Deep leadership spanning day-to-day FP&A, accounting transformations, complex M&A transactions, and capital raises.

Scalable, Outcome-Driven Advisory Model

We flex our engagement to match your needs—from monthly retained advisory and KPI reviews to intense, project-based system implementations. Practical CFO leadership aligned to your growth stage.

Operational & Data-Backed Strategy

We don't just report the numbers; we interpret them. We tie our strategy to clear, measurable KPIs that drive enterprise value and operational efficiency.

Specialized CPA Capabilities (Exclusive of Tax & Audit)

We bring the technical accounting rigor required for historic clean-ups, GAAP alignment, and diligence readiness, functioning as a powerful complement to your existing tax and audit providers.

About Keebler Advisors

Strategic Financial Leadership for Every Stage of Your Journey

Keebler Advisors partners with entrepreneurs, private equity groups, family offices, and independent sponsors to drive operational excellence and navigate complex financial landscapes. Founded by Justin Keebler, CPA, a private equity-backed CFO and operator, the firm bridges the gap between high-level strategy, deep operational insight, and technical accounting execution.

Whether you need ongoing board-level advisory, a fractional CFO to build out your FP&A function, or a steady hand to lead an acquisition or system transformation, we deliver the exact capabilities you need. We have scaled companies, led complex accounting integrations, closed acquisitions, and raised capital for businesses generating up to $250M+ in revenue.

Justin Keebler, CPA

Justin Keebler, CPA — Managing Member

LinkedIn

Justin is a veteran finance and operations executive with nearly 20 years of experience bridging complex accounting, FP&A, operational IT systems, and high-stakes deal-making. He acts as a strategic partner for diverse ownership groups, bringing CPA precision and a deal-tested operator's perspective to every engagement.

Throughout his career, Justin has led full-scale accounting transformations, built robust financial reporting models, managed capital raises, and guided M&A initiatives across a wide array of industries. His pragmatic, data-driven approach helps clients create long-term enterprise value through financial clarity and disciplined execution.

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Our Promise To You

Thinking about selling, raising capital, or transforming your finance function?

Let's map your path forward.

We benchmark your current performance, prioritize the financial levers that matter most, and partner with your team to execute with accountability.

Our approach blends CPA precision with real-world operator experience, helping you anticipate questions, defend valuation, and execute confidently.

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